June 26, 2015 @ 04:13 PM

Friday Fives: Models that changed the general perception

All brands have their signature type of car that would immediately come to one’s mind but there are those that came up with a model that changed the immediate perception.


Perception, it’s a very powerful thing. One thing can lead to another and in the motoring world, it changes the brand’s image in enthusiasts’ mind in a blink of an eye. All brands have their signature type of car that would immediately come to one’s mind but there are those that came up with a model that changed the immediate perception.
 
Just like Ferrari, the Italian brand has always been associated with either sports and super cars but the Italian marque came up with a four-wheel drive super hatch a few years back that sent the world tipping on its axis.
 
But Ferrari isn’t the first brand that had the world changing their perception about the brand there are others who took the plunge and wowed the world before the super hatch FF came along. This week we take a look at five cars that changed the perception of their brands.

No.5
Volvo XC90

To put it bluntly, Volvo has always been perceived as the “uncle-car” even more so than the three-pointed luxury German brand. It did not help that their Amazon are so reliable that even to this day we see it on the roads. But Volvo shattered the perception when they released this gigantic SUV the XC90 in 2002 showing that they can make a car for the urban off-road lovers and be stylish at it!

No.4
Audi TT

Audi has been dappling with race cars with Quattro all-wheel drive system since they released the Audi Ur Quattro, they’ve also released a few sport concepts that never made it into production. But the world saw Audi in a new light when they introduced the Audi TT  at the Frankfurt Motor Show in 1995. The TT is now in its third generation!

No.3
Range Rover Evoque

The Evoque is Land Rover’s way of telling the world that the brand with a specialty known as the Defender can make a “smaller” and stylish SUV that still maintains all the off-road capabilities of well the bigger Range Rover. In production since 2011, Land Rover is proud to say that the Evoque is the best-selling model in their range of SUVs.

No.2
Maserati Quattroporte

You have to admit that the Maserati brand has been under the radar for… well a while, but with the sixth generation of the Quattroporte, all eyes are back on the Italian brand. You have to admit, Maserati came back with a bang with the Quattroporte and proceeded to wow some more with their brand new Ghibli. 

No.1
Porsche Cayenne

No other model changed the brand more than Porsche’s first ever SUV. It’s widely understood that the brand was floundering before VW stepped in and ordered the designers to build the Cayenne. Borrowing platform, body frame and doors from the VW Touareg, Porsche proved to the world that a sport car brand can also make a luxury SUV like no other in 2002.

Jerrica Leong

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Topics:  Friday Fives

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