December 08, 2016 @ 05:18 PM

Shell Lubricants is still Malaysia's No.1

Shell dominates the Malaysian lubricant market once again as the best selling motor oil brand in Malaysia.

According to the recent Kline & Company's Global Lubricants Industry: Market Analysis and Assessment 2016 report, Shell have 27 per cent market share in 2015 for lubricants alone. Above that Shell, the preferred brand for passenger car and motorcycle oil in Malaysia, has a market share of 31 per cent in passenger motor vehicle sector, 31 per cent in the commercial vehicle sector and 20 per cent in the industrial machinery sector.

 

Malaysia has proved to be a strong business centre for the oil company as it ranks among the Top three for Shell Lubricants global business.

 

John Abbott, Shell Downstream Director, said: “In an environment where competition continues to be tough, this is a tremendous achievement for the Shell Lubricants business. Our success has been underpinned by our customer-focused approach, continuous product and service innovation, technology leadership, brand investment and a strong team. We have also consistently invested in upgrading and growing our world-class supply chain, to align with global demand patterns. Our future focus will continue to build on close customer and industry collaborations. These will deliver innovative and integrated product and service solutions to meet changing customer needs and opportunities that the energy transition brings.”

 

Shell Malaysia also have multiple trade partners who are also authorised Shell Helix Engine Warranty (S.H.E.W) and contribute to Shell's success and brand growth. To recognize their efforts, Shell Malaysia rewarded seven of its top trade partners with a driving competition trip at the Circuit Paul Ricard in Marseille, France. The driving competition was graced with BMW Motorsport who of course are partners with Shell Helix Ultra Premium Technology. The two day event brought together more than 160 guests from 17 different markets.

 

“We also have to thank our strong network of trade partners who placed their confidence in our product superiority and the extra mile we go for their customers to deliver peace of mind through our Shell Helix Engine Warranty (S.H.E.W.),” said Leslie Ng, General Manager for Shell Lubricants Malaysia and Singapore.

 

With their unique Free Extended Engine Warranty in Malaysia for 12 years offer, It is a small wonder why Shell is the natural choice for automobile users in Malaysia. The offer comes free with every purchase Shell Helix Ultra or Shell Helix HX7 engine oil for cars that are less than eight years old and have less than 100,000 kilometres on the clock. Ever since the S.H.E.W launched with AXA Assistance six months ago, Shell Helix has seen an eng user increase of more than 200 per cent.

 

Y.Dharmeswaran

 

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