November 01, 2016 @ 04:10 PM

​Road Safety tips through Virtual Reality

Prudential educates Malaysians about road safety through virtual reality


Virtual reality seems to be the latest technological advancement for the masses. Prudential Assurance Malaysia Berhad (PAMB) has also jumped on the band wagon and capitalised on that for their public service programme, SAFE STEP Road Safety. 

The SAFE STEPS Road Safety campaign was officially launched in Malaysia in early February 2016 and features international actress Michelle Yeoh as their ambassador to explain road safety steps to us all. Now the campaign is extending out of just videos but a proper booth as well. 

Conducted from the 16th to 18th September at the Petrosains Science Festival, visitors were given a taste of virtual reality role play as they experienced the simulation game. The simulation comprised of potential safety hazards and a test of their road safety rules knowledge. Attractive goodies and merchandise were given to those who scored full marks in the road safety knowledge test. 

SAFE STEPS Road safety sets out to educate people of all ages on road safety as having clear and simple life-saving information can make all the difference on the road. But this round of campaign was mostly targeted at the younger age audience as educating children of this age will make the roads safer in the near future. 

Malaysia records an average of 6000 to 7000 traffic related deaths annually, which happens to be higher than other countries. Not something to proud of and certainly one number to reduce so let’s all do something to start reducing the number!

Y.Dharmeswaran


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