July 26, 2016 @ 04:12 PM

Perodua remains upbeat for 2016

Carmaker confident of hitting 2016 sales target, Bezza nets 10,115 bookings in five days.



Perodua remain confident in achieving its sales target of 216,000 units for the year despite the downgraded total industry volume (TIV) by the Malaysian Automotive Association (MAA) from 650,000 units to 580,000 units on the back of the turbulent global economy and weak consumer sentiment.

For the first half of the year, the carmaker has already delivered 97,400 units and will have to hit 118,600 units in the second half to meet its target. Despite the reduction in overall TIV by 14.5 per cent, Perodua has only experienced a reduction in volume by 10.3 per cent this half as compared to the first half of 2015, meaning that its market share has actually grown year-on-year from 33.7 per cent to 35.5 per cent.

However, things are looking optimistic with its new Bezza EEV sedan set to spur sales, having accumulated 10,115 bookings alone in the first five days since its launch; a figure that Perodua had hoped to meet in the first three months.

“We began mass production of the Perodua Bezza since June and have a ready stock of 7,000 as of 21 July. By 31 July, we expect to have 9,000 units ready for delivery nationwide,” said Perodua President & CEO, Datuk Dr. Aminar Rashid Salleh, adding that 500 units of Bezza have already been delivered.

As for the other models in its portfolio, the Axia remains the bestseller for the first half with 51,100 units followed by the Myvi (28,100) and the Alza (18,150).



“We will do our best to ensure that delivery is made in a timely manner as to ensure our customers’ satisfaction. This is also in-line with our goal to further improve both our Sales Satisfaction Index and Customer Satisfaction Index standing,” Aminar added.

In the sales department, its revenue has grown by 12.9 per cent from RM293 million to RM330 million while the sales of parts and accessories grew by 5.0 per cent as well.

Following the launch of its new joint-venture plant with Daihatsu in Sendayan, Negeri Sembilan, Perodua now has the manufacturing capability to produce the 1.3-litre and 1.5-litre range of NR engines that feature Dual VVT-i.

Aminar mentioned that they have even extended an offer to supply engines and transmissions to Proton but have yet to receive a reply or gauge if interest from the national carmaker.

The 1.3-litre NR engine is currently only offered in the Bezza while the larger 1.5-litre variant powers the Toyota Avanza and will likely find its way into the facelifted Toyota Vios expected by the end of the year. However, UMW Toyota Motor does not source their NR engines from Perodua and there are no plans to introduce a 1.5-litre Bezza as well in the near future.

Connect to Car Magazine : Malaysian Edition! Like us on Facebook, follow us on Twitter and Instagram.