November 07, 2016 @ 03:03 PM

Worry no more about Kia's resale value

Naza Kia Malaysia starts the Value 5 plan that ensures a guaranteed value after 5 years.


A matter that often plagues car buyers’ minds while deciding on a new car is its resale value when the time comes to sell it. Kia is calling it the Guaranteed Future Value program, the first of its kind and it only applies if you trade in and upgrade to a new Kia car.


The programme kicks things off with the All-New Kia Sportage and the All-New Kia Sorento. Purchase of these models at any authorised Kia showroom within November 1st to December 31st 2016 will automatically entitle you to the Kia Value 5 program. 


The idea to cap the depreciation value of the car is a rather good one as people can be easily convinced otherwise if a car brand simply does not re-sell well even if it's a good buy now. An advanced fixed rate would ease buyer minds on not suffering too much of a loss in the long run.


“Kia vehicles have become synonymous with quality, design, technology and driver-friendly setups. Through the Kia Value 5 program, we want to create robust Kia used car value by guaranteeing the future value prescribed ahead, to customers who may want to upgrade to a new Kia model in five years. As the only mass model brand in Malaysia giving this opportunity to our customers, it is also the first ever Guaranteed Future Value program without any exclusive tie-up with financial institutions,” said Dato Samson Anand George, Group Chief Operating Officer, Automotive Group, Naza Corporation Holdings Sdn Bhd.


He also added, " This year, Kia became the 69th most valuable brand in the world in Interbrand’s exclusive list of the 100 ‘Best Global Brands’. This achievement was further bolstered as the brand ranked no. 1 in the JD Power US Initial Quality Study, no.1 in the JD Power Europe Vehicle Dependability Study and in the top 4 in the JD Power Malaysia Customer Service Index.”


If you're looking into the Australian Open 2017, you'd be glad to hear that the Kia, the sponsor for the Grand Slam event, will are offering one lucky winner the opportunity to experience the event live as part of the Kia Lucky Drive to Melbourne November 2016 campaign.


Y.Dharmeswaran

 

Connect to Car Magazine : Malaysian Edition! Like us on Facebook, follow us on Twitter and Instagram.