October 24, 2016 @ 04:21 PM

​Jaguar Land Rover pushes the boat out on autonomous and connected driving

Jaguar Land Rover teases their latest Connected and Autonomous Vehicle technologies at the UK Autodrive demonstration and it looks promising!


With autonomous driving slowly becoming a reality, the iconic British car maker has decided to dive in and get a head start. Working together with parent company Tata Motors and Ford , they displayed their latest efforts, Connected and Autonomous Vehicle technologies, at the UK Autodrive that took place at HORIBA MIRA. 

The UK Autodrive has become a centre point for autonomous driving hence the best place for JLR to take the curtains off their autonomous plans. UK Autodrive work with local authorities and the public to ensure they exist in equal harmony by looking into safety, cyber-security and most importantly, public acceptance. Though autonomous cars are exciting, there are many who need more convincing. 

JLR aim to not only have cars talk to each other but also relay information from roadside infrastructure such as traffic lights making the driving experience smarter, safer and more environment friendly. 

Of the technologies they showcased, here are a few: 

Advanced Highway Assist is a system that takes cruising to a whole new level by overtaking and staying in a lane without any steering wheel or pedal input from the driver. 
Electronic Emergency Brake Light Assist is a warning system that alerts the driver if a vehicle in front has applied the brakes suddenly. A necessary safety upgrade especially in unappeasable weather where your line of sight is limited.

One technology that really ought to get everyone's attention is the Green Light Optimal Speed Advisory. This system communicates with traffic lights on your route and lets you know what your speed should be so you arrive at the traffic light just as it turns green. We all know how annoying it is to keep slowing down for traffic lights. Not only does this improve traffic flow, CO2 emissions drop as well since there is less stationary idling. 

Tony Harper, Head of Research, Jaguar Land Rover believes there is huge potential for these technologies in the future. He said, “Our aim is to give drivers exactly the right information at the right time and collaborations with other manufacturers are essential to help us deliver this commitment to our customers.” 

Four years is the target they have in mind and to help the cause, JLR have prepared a 100 car strong fleet to develop and test the wide range of technologies they're working on. 

Jaguar Land Rover has been a symbol of the British automotive world for a long time now and it's good to know that the company is moving along with the times and upgrading themselves to stay ahead. 

Y.Dharmeswaran 

Connect to Car Magazine : Malaysian Edition! Like us on Facebook, follow us on Twitter and Instagram.