October 13, 2016 @ 04:44 PM

​Ferrari celebrates 70 Years with a date stamp logo

As a tribute to their 70th Anniversary, the Prancing Horse marque unveiled a new logo at the Paris Motor Show.


The struggle of finding a good anniversary present is real. There's just so many things to think about. It has to have a strong emotional connection so that it leaves a mark and yet manage to not be a repetition or a cliché. As the years pass by, the struggle gets harder and harder because you simply run out of ideas. 

This year, Ferrari has taken the delicate path by introducing a logo that will be exclusive to only a small number of iconic cars. According to Ferrari, inspiration for the new logo was taken from the many iconic cars that have rolled out of Maranello over the past 70 years. 

If that doesn't do it for you, Ferrari have announced 70 individual liveries that customers to spruce up their Ferraris. It is very unique and technical though. Only five Ferrari models come with it, so when you do the math, once all of them are sold, there will be 350 utterly unique Ferraris out in the world. That definitely ought to boost its exclusivity. 

Five of these rare beauties will be on display at the Paris Motor Show. An F12Berlinetta "The Stirling" inspired by the legend Stirling Moss's 1961 Tourist Trophy win. The Green Jewel, a 488 Spider which does a throwback to winner of the Nine Hours of Kyalami in 1965 and 1966. Another 488 Spider that takes its image from the 1953 375 MM Pinin Farina. Ferrari's prodigal son, Michael Schumacher gets a 488 GTB named after him as it pays homage to the F1 Driver and Constructors World Championship. 

And finally a California T dubbed "The Steve McQueen" that takes its inspiration from the immensely beautiful 1963 250 GT Berlinetta Lusso. Steve McQueen's 250 GT was actually a gift to him from his wife at the time, the car was sold at an auction last year for an eye watering $2.3Million. Ferrari buyers, take your pick. It's also worth mentioning that the LaFerrari Aperta will be there too for you to ogle.

Ferrari intend to expand their reach globally in 2017 by starting a world tour, going through 60 countries over the span of the year and wrapping up with an exclusive grand finale in Ferrari's home at Maranello.  

Y.Dharmeswaran




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