October 26, 2016 @ 04:19 PM

​Sungai Petani gets new Bridgestone Select outlet

Bridgestone to bring the best products and services to customers with second B-Select outlet in Malaysia


Ever since its establishment back in April 2000, Bridgestone Tyre Sales (Malaysia) Sdn Bhd’s main focus has always been to improve their customers’ satisfaction at Bridgestone outlets. And as a testament to their determination, the brand is proud to announce the opening of their second Bridgestone Select outlet (B-Select) which is located at Sungai Petani. Owned and operated by SP Wira Tyre & Car Service Sdn Bhd, the new tyre retail and service outlet is dedicated to “Serving the Best for Your Car”.

“It is a double celebration for SP Wira, as we celebrate our 23rd Anniversary and also the honour of being selected as the only B-Select store for the northern region,” said Dato Liau Sai Chan, the Managing Director of SP Wira Tyre & Car Service Sdn Bhd.

“Unlike the traditional tyre retail stores, B-Select sets itself apart by offering a pleasant and inviting store environment where customers are presented with more user-friendly information and greater transparency in the purchase process in order to achieve higher customer satisfaction,” added Jo Takekawa, the Managing Director of Bridgestone Tyre Sales (Malaysia) Sdn Bhd.

B-Select was first introduced in Australia ten years ago and the outlets can now be found in several countries in the region including New Zealand, India, Vietnam, Singapore and South Korea. The retail model is equipped with the latest equipment, technology and the assurance from a brand that offers superior quality.

At B-Select, customers are given clear pricing as well as explanation on Bridgestone’s extensive product range to help the customers in picking the best tyre for their car. Making it a one-stop centre, B-Select also does car care services like tyre fitment, balancing, and alignment for all types of vehicles, including those equipped with Run Flat Technology.

Customers can also relax and enjoy the provided refreshments and WiFi connectivity while waiting for their car to be serviced by professional technicians. The open concept setting also relieves them from any worry as they could view the entire process through a glass panel between the lounge and servicing area.

In conjunction of the opening of the second B-Select store in Malaysia, customers purchasing any four pieces of Bridgestone passenger tyres or 4x4 tyres from SP Wira Tyre & Car Service Sdn Bhd will get a limited-edition B-Select umbrella, while stocks last.

Hussein Zain


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