December 06, 2016 @ 07:58 PM

BMW continues to educate on road safety

BMW Group Malaysia collaborated with My Playpen and Association of Registered Childcare Providers Malaysia (PPBM) once again to run their BMW Safety 360 road safety campaign.

The campaign took place at My Playpen and spanned for six months with the main objective being to address the importance of child seats and to make special seats for children mandatory in vehicles. Bringing together selected Kindergartens and Montessori centres in Klang Valley, the campaign conducted several activities to raise awareness for on-the-road and in-car safety practices. If you were at the Kuala Lumpur Festival 2016 earlier this year, you would have seen the BMW Safety 360 program as they were spreading their reach to more families in the Klang Valley Area.


Other than PPBM's child passenger safety consultants educating parents on the various types of childseats, parents and children could attend road safety themed activities at the Julia Gabriel Centre, Krista Education and My Playpen. PPBM went one further and even had car seat checks for parents who were concerned if they had the appropriate seat for their children. To demonstrate the benefits and safety aspect of ISOFIX, PPBM conducted a child restraint demonstration with ISOFIX technology. 


The fact and figures related to BMW's children road safety make a very clear case. Buckling children in age- and size-appropriate child car seats, booster seats, and seat belts reduces the risk of serious and fatal injuries. Child car seats reduce the risk of death to infants by 71 per cent and to toddlers by 54 per cent in passenger vehicles, while booster seats reduce the risk of serious injury by 45 per cent for children aged 4-8 years old when compared with seat belt use alone.


Karen Tan, Child Passenger Safety Consultant to PPBM said, “It is a fact that car crashes are one of the leading causes of death and injury to babies and young children. While events leading up to the car swerving sharply, braking suddenly or colliding may be unavoidable, the outcome of how your child survives it can be. Your child must be properly restrained in a safety approved child car seat while travelling in the car, even if it is for short trips down the road.”




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