October 12, 2016 @ 12:33 PM

​BMW makes it easier for you to get all Charged Up

BMW Partners up with GreenTech Malaysia to set up 300 Charging stations by the end of 2016.


With The Bavarian legends enjoying successful sales on their plug-in hybrid's, the X5 xDrive40e, 330e and the i8, they've decided to significantly increase the availability of charging stations in Malaysia. 

To complement the growing number of EDrive cars they're shifting, BMW collaborates with GreenTech Malaysia with their ChargeEV platform which gives users access to the BMW ChargeNow mobility service. A step in the right direction for BMW since there aren't too many charging stations in Malaysia except a few at selected hot spots.
 
Let's talk more about the BMW ChargeNow service. It's a card system that customers can simply tap on the charge station machine and plug in the charge connector, it's as easy as that. Once you're done charging just tap the card and return the connector and off you go whizzing in silent electric mode. 

BMW goes further to make life easier for you with a selection of charge station locating devices. You've got the My BMW Remote app or BMW i Remote app that displays location and availability of the charging stations. Even simpler than that, since you're already in a BMW, just go into the BMW ConnectedDrive services on your dash to GPS locate the nearest charge up spot. A third way is by using GreenTech's Charge EV online map that show all their locations. 

Head of Corporate Communications, BMW Group Malaysia, Mr. Sashi Ambi said "A key strategy for the nation to move towards sustainable mobility within the urban environment is by offering mobility services which make electric driving a comfortable experience and a daily pleasure.” 

For a brand that started off by making fuel guzzling performance machines, it's interesting to see BMW push to make owning an electric car more convenient. He also added that this move is important to boost consumer confidence in their vehicles. 

It's not surprising that demands for the X5 xDrive40e and 330e are hitting the roof. The performance, usability and fuel saving they provide is definitely a step forward in putting more electric and plug-in hybrid cars on the roads. Mr.Sashi Ambi also added that strategic wise, this partnership is the right move to continue providing BMW's trademark Sheer Driving Pleasure experience that sets them apart as a premium vehicle company. 

GreenTech Malaysia aims to have 300 ChargeEV stations ready for public use by the end of this year. In tune with Malaysia's target of having 100,000 EV's in the next 5 years, GreenTech targets to achieve 25,000 ChargeEV stations by 2020. With those impressive numbers, it's only a matter of time before charging up your plug-in hybrid becomes no more different than filling up at a petrol station. 

To demonstrate the simplicity of their device, BMW Group Malaysia showcased the BMW ChargeNow project with Greentech Malaysia's ChargeEV platform on the 8th of October at the International Greentech & Eco Products Exhibition and Conference Malaysia (IGEM) in KLCC. 

Y.Dharmeswaran

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