August 26, 2016 @ 04:35 PM

​BMW launches the 330e PHEV at a shocking price

New 3-Series is the 12th model to be assembled in Kulim, enjoys hybrid incentives

Let’s start with the price of the new BMW 330e, and it is quite shocking. Being a plug-in hybrid, much like the X5 PHEV launched months earlier, and is assembled in Kulim, the 330e enjoys massive incentives from the government that drops the entry fee to a mere RM248,800.

Without the incentives, the 330e would have cost a lofty RM368,800, meaning that the Bimmer is cheaper by RM120,000 with the government incentives. We’re quite impressed by the price, too.

For that price, you’ll get everything a 3 Series stands for and a little bit more. The eDrive badge around the car tells of the combined powertrain inside, which is a 2.0-litre turbocharged petrol engine that delivers 184bhp/290Nm and an electric motor that adds 65kW/250Nm of power. Put the numbers through some math and the total system output of the 330e is 252bhp and 420Nm.

It’ll do 0-100kph in 6.1 seconds and hit a top speed of 225kph. It’s interesting to note that this 3 Series can go up to 120kph solely on electricity and has a maximum range of 37km. There are three modes that manages how the 330e uses its power – Auto eDrive, Max eDrive and Save Battery.

The Driving Experience Control functions remain to alter the steering, chassis and transmission through the three modes that we’re all familiar with, which are Comfort, Sport and Eco Pro.

To date, there are 19 charging stations through the ChargeNow service, the ports are found throughout KL, Selangor, Kedah, Melaka and Johor. If you’re charging at home through a conventional power socket, the 330e would need five hours to get it up to full. Or, feed it though a BMW Wallbox Pro, you’ll have your car’s battery at full bar within 3.5 hours.

Other than the engine, and the new 18-inch V-spoke alloy wheels with mixed sized tyres, the 3 Series equipment levels remain the same.

Unlike Mercedes-Benz that replaced the C 300 for the C 350 e, BMW Malaysia is still offering the 330i together with the 330e, so you can have one or the other. For now. Choose wisely.

Chris Ng


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