August 04, 2016 @ 08:25 PM

​Another Plug-in Hybrid coming soon!

Hot of the introduction of the X5 PHEV, BMW Malaysia is ready to take the next step in the Electric Driving Pleasure campaign

We should have seen this coming. After all, we were there when BMW Thailand pull off the wraps on the Plug-in Hybrids at the 2016 Bangkok Motor Show earlier this year. Thoughts of “interesting” and “these cars will never make it to our country” filled our mind but BMW Malaysia proved us wrong.

Not only are they selling and assembling locally the BMW X5 xDrive40e but they will also be bringing in the other car that sat across the stage from the X5. The BMW 330e will soon be making its official entrance into our markets. This is another step for BMW to push the mobility into its future.

Word is that the 330e Sport’s powerplant is capable of a top speed of 225kph. Even without the help of the engine and solely relying on its electric motor alone, the car is capable of a top speed 120kph. And with the car being lighter than its X5 cousin, the 330e has a rated fuel economy number of 2.1-l/100km and CO2 emissions of as low as 49g/km.

Just like the previous models, BMW is building up the anticipation to the arrival of the 330e with the #ElectricDrivingPleasure campaign. The campaign continues on from the X5 xDrive40e and will feature Malaysians who are making a change in lives with innovative ideas and solutions.

The star of the second short film in the #ElectricDrivingPleasure campaign is Yasmin Rasyid, a marine biologist by profession, environmentalist by passion. Yasmin is the founder of EcoKnights, a non-profit organisation devoted to catalysing communities with values that are aligned with sustainability. As an organisation, EcoKnights carries out a series community workshop to Project H2O.

Yasmin’s story is told by BMW Shorties competition 2013 finalist Paul Gan Yew Hoe.

Jerrica Leong 

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