July 18, 2016 @ 04:15 PM

​The BMW 1 Series gets a tail! Say what?

BMW has transformed the 1 Series into a sedan and it’s going to be made in China for China.

Remember that BMW concept car that we spotted at the Beijing Motor Show? It was known as the BMW Concept Compact Sedan then. Now the car is officially going into mass production and is christened the BMW 1 Series Sedan.

With the 1 Series Sedan, BMW is further exploring the compact segment in China. So the new compact sedan will join the rest of the compact range like the Active Tourer and Sports Activity Vehicle to attract a new group of Chinese customers. 

BMW finds that the premium compact car segment is the fastest growing segment both in the world and in China. As such, the 1 Series Sedan is exclusive tailor made to suit the needs and wants of Chinese customers and is solely produced and specifically sold in China. Although development and testing was done in BMW’s headquarters Chinese engineers were involved. 

The engineers put the sedan through a series of intensive road tests in respect of different circumstances of road conditions and climate situations on different terrains in China. BMW’s engineers have also made a lot of specific fine-tuning and improvements according to the Chinese customer’s habits and environment around the vehicle.

The 1 Series Sedan does not miss out on the latest BMW ConnectedDrive technologies and superior connectivity. No official numbers on what BMW has installed under the bonnet but it is reported that the heart of the car is produced at the new engine plant in Shenyang.

It’s still got the typical BMW proportions, so you will still get the signature BMW double kidney grille as well as the LED double round headlamps making the 1 Series Sedan instantly recognisable as a BMW. 

This is BMW’s fifth model to be built in China and the second model to be specifically made for the Chinese market following the launch of the long-wheel base X1. But looking at the car, don’t you wish that the 1 Series Sedan would make it out of China? We do.

Jerrica Leong 

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