December 08, 2016 @ 06:00 PM

Aston Martin hooks up with Red Bull Racing!

Aston Martin and Red Bull Racing, have extended their Innovation Partnership into 2017 for more supercar goodness.

Conformation of the partnership came following an agreement at the final Formula One Grand Prix in Abu Dhabi last weekend. Initially announced early this year in Melbourne, Australia at the 2016 FIA Formula 1 World Championship, the partnership allows for both teams to share their unique DNA to create extraordinary race cars for the Formula 1 circuit and also hypercars for the road. 

 

Keen eyed viewers of Formula 1 would have noticed that the Red Bull Formula 1 cars have carried the iconic Aston Martin wings logo throughout the 2016 season. By capturing second place in the constructors championship, Red Bull Racing is glad to continue the partnership with the British icon into the 2017 season. 

 

Christian Horner, Team Principal of Red Bull Racing said: “We first conceived our Innovation Partnership with Aston Martin in the realisation that it could be truly pioneering. In blending our distinct but unique skills under a shared creative vision, we have already seen tangible development to both of our brand and businesses. The extraordinary success of the AM RB-001 is testament to the expert and collaborative spirit in which it was forged, and extending our relationship with Aston Martin through 2017 was a simple and pleasing decision.”

The AM-RB001, Aston Martin's ultra exclusive hypercar, is a product of this joint venture. Only 150 road car versions will be made, all of which have already been spoken for. The hypercar will feature cutting edge F1 technology courtesy of Red Bull Racing’s Chief Technical Officer, Adrian Newey, Aston Martin’s Chief Creative Officer, Marek Reichman and Aston Martin’s Chief Special Operations Officer, David King. Together they have created a bespoke Aston Martin set to rival the Holy Trinity of Hybrid Hypercars; the McLaren P1, LaFerrari and Porsche 918. 

 

Aston Martin President and CEO, Dr. Andy Palmer said: “By bringing together the talents of Red Bull Racing and Aston Martin, AM-RB 001 is destined to become the defining hypercar of this decade and a hugely desirable investment for collectors and enthusiasts.” 

 

“Our relationship with Red Bull Racing has done for Aston Martin exactly what we expected it to do,” he continued. “It is helping us to continue to build our brand across the globe. Partnerships like this are good for business both in terms of technical innovation and brand awareness, so we are delighted to continue into 2017.”

 

A total of 175 AM-RB001's will be made, with 25 of it being track-only models, and deliveries kick off in early 2019. We are yet to see the AM-RB 001 in the metal, but Aston Martin have announced that the first prototype is expected to run for the first time in late 2017. 

 

Y.Dharmeswaran

 

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