August 03, 2015 @ 06:20 PM

Honda announces awesome results

It’s that time of the year again where manufacturers gather their wits and analyse how many units they have sold in total after six months!


Honda Malaysia has a vision, their target is to sell 85,000 units come year end and things are looking up for them as the company has recorded a total sales of 43,597 units sold in the first half of the year.

The company had started on a high in 2015, they were the No.1 in the Non-National Segment from January through to June. Honda contributed 13.5 per cent to the Total Industry Volume (TIV) as of June 2015, that is 2.3 per cent higher compared to the same period last year. Base on a year on year comparison, the 43,597 units sold in the 2015 period is an increase by 6408 units. In other words, that is a 17 per cent increase compared to the 37,189 units sold in the first half of 2014.
 
More than 7200 units were recorded to be sold on average according to a monthly basis. March was the month that Honda Malaysia recorded an all-time high monthly sale record of 9582 units. Following the monthly sale record, Honda also hit its highest market share of 15.1 per cent in June 2015.
Despite the popularity of the Honda HR-V, the Honda City is still the best-selling model for Honda contributing 41 per cent to the overall sales. The Jazz follows the City at 19 per cent and the compact SUV that is sweeping the nation at the moment, the HR-V, is at 17 per cent. While the Honda City proved to be the hot favourite with Malaysians, the Jazz, HR-V, CR-V and Accord are also leaders of their respective segments as of June 2015.
 
Honda is also proud to announce that sales in the East Malaysian region have also been looking positive. The company had experienced an increased to 2390 units in the first six months of 2015 which contributed to the stellar sales performance nationwide. Compared to the previous year’s 1814 units achieved in the same period, Honda has managed to increase sales by 32 per cent since then.
 
The opening of the East Malaysia Centralised Distribution Centres (logistic hub) is hoped to help increase more sales in that region, Honda also has their sights set on opening another three more dealerships in East Malaysia by the end of this year while plans to open a regional office, training facilities and a parts warehouse are also in the pipelines.
Also in their sights is the opening of eight more dealerships nationwide, Honda is hoping to see the 82 dealerships as of June 2015 increase to a total of 90 dealers by 2016 to align with their challenge to elevate their annual sales to 100,000 units.
 
Believe it or not, Honda Malaysia had reduced their TIV forecast for the year 2015. So instead of 697,000 units, Honda has lowered the forecast by 3.9 per cent to 670,000 units. The reduction was due to the weakening Ringgit, implementation of GST and petrol price fluctuation that has caused the weak market sentiment. However, Honda is still confident in achieving its annual target of 85,000 units’ sales and 12 per cent market share.
 
Honda expects the second half of 2015 to be tough amidst rising competition and we all know where the competition will be coming from but Honda promises that they will meet the anticipated challenges to deliver on its target in 2015. The company also thanks Malaysians for their continuous confidence and support for the brand and allowing it to become the leading carmaker in the Non-National Segment.
 
Jerrica Leong

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