August 19, 2015 @ 02:38 PM

Honda adds another colour to the Honda City line-up

With market research to back up the decision, Honda finally launches a brand new colour for the Honda City.

There’s a new choice of colour for the beloved fourth generation Honda City. After doing a thorough market research where Honda Malaysia asked potential owners what their preferred new colour is for the City, the company had been prompted to introduce this new Dark Ruby Red Pearl colour to the line-up.
 
As of August 2015, Honda has sold 55,587 units of the All-New Honda City since the launch of the fourth generation in March last year. The model had made up 41 per cent of the company’s sales in the first half of 2015 and in the process had secured itself in the top position in its segment. 
Honda has high hopes for this new colour, they’re hoping to further raise the popularity of the already popular B-segment sedan among chic young executives. They are targeting to sell 300 units of the City in Dark Ruby Red Pearl monthly.
 
So with that new addition, the Honda City will now come with a choice of five colours to pick from namely Taffeta White, Modern Steel Metallic, Alabaster Silver Metallic and Crystal Black Pearl and is available in all Honda showrooms nationwide.
 
Jerrica Leong
 

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