June 30, 2015 @ 12:30 PM

Proton joins the Hit.fm Cruizers

It’s been years since the Cruizers started their cruising ways around our country now they have a new addition to their family.


It’s been years since the Cruizers started their cruising ways around our country now they have a new addition to their family.

 
Proton is jumping on board with the Hitz.FM crew to sponsor their cruiser team. For years now, the Hitz.fm Cruizers have been making their way around our country as an interaction with the listeners of every region. Now Proton is offering up their brand new hatchback to join the crew as part of their new family.
 
Calling themselves the Hitz Iriz Cruizers, the aim is to target all demographics of every lifestyle. The activities that the Cruizers will carry out are specifically tailored accordingly to complement Proton’s company objectives. The cruisers hits 15 locations every week and has a minimum reach of at least 50 new listeners at every location making the cruisers the biggest mobile marketing tools in the country. 
 
As a sponsor of the Hitz Cruizers, Proton will be offering up their Iriz to the crew as they travel around the streets of Malaysia. The Iriz will act as a crossover or announcement tool to the on-air studio at strategically placed locations to increase the effective reach when both on and off-air with the help of both the in-studio announcers and the on-ground crew.  
 
Spot the brand new Hitz Iriz Cruizers today, be sure to tune in to 92.9 in the Klang Valley to find out where the Cruizers will be!

Jerrica Leong
 

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