August 28, 2015 @ 03:06 PM

Ford continues their efforts on educating drivers

The Driving Skills for Life campaign is back and ready to spread some road safety.

Ford continues their efforts to make our roads a safer place as their Driving Skills for Life campaign returns for the eighth year to continue educating road users on safe driving techniques. The series of half-day workshops are free of charge with hopes that they would help reduce the number of fatalities and injuries associated with traffic accidents.
Participants can look forward to getting an education that will arm them with practical driving skills for driving safely. This year, Ford has also added new content into the study programme to emphasise the influence of alcohol while driving. Participants will be required to put on a specially designed gear that helps simulate the experience of driving while movement, coordination and alertness are impaired.
“Driving Skills for Life is designed to equip people with the skills they need to be better, safer drivers. Road safety is a very serious issue, and we feel it is our responsibility to help reinforce this message among Malaysian motorists, especially young drivers,” said David Westerman, managing director, Asia Pacific Emerging Markets, Ford Motor Company.
“As a global company with an established presence in Malaysia, we are committed in our efforts to instil road safety awareness amongst drivers to help reduce the number of road fatalities, making the roads safer for drivers, motorists and pedestrians,” added Westerman.
The Driving Skills for Life is Ford’s flagship global corporate social responsibility programme. In addition to Malaysia, the DSFL training is also held in countries like China, India, Indonesia, Myanmar, Taiwan, Thailand, Vietnam and Philipines. Ford aims to reach more than 150,000 people with their series of online training, school programmes and safe driving campaigns in 32 countries.
Jerrica Leong

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